Privacy Policy

Last updated: January 22, 2026

QI Market Consulting Group (“QI Market”, “we”, “our”) values the privacy and protection of personal data belonging to its users, clients, partners, and website visitors.

This Privacy Policy explains how we collect, use, store, and protect personal data, in accordance with applicable data protection laws, including the Brazilian General Data Protection Law (Lei nº 13.709/2018 – LGPD).

By accessing our website or providing personal data through our forms, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

1. Who We Are

QI Market Consulting Group is a boutique consulting firm specialized in strategy, integrated management, and decision-driven Business Intelligence.

Data Controller:
QI Market Consulting Group

Contact email:
📧 compliance@qimarket.com.br

2. Personal Data We Collect

We collect only the personal data that is strictly necessary for our institutional activities and professional relationships.

2.1. Data Provided by the Data Subject

Through website forms, we may collect:

• name
• email address
• phone number
• company name
• job title
• information voluntarily provided in open fields (e.g., description of business challenges or organizational context)

Such data is provided knowingly and voluntarily by the data subject.

2.2. Automatically Collected Data

While browsing our website, we may automatically collect:

• IP address
• browser type and device information
• pages visited
• browsing duration
• technical and analytical cookies

This data is not used to individually identify users, but to improve website performance, security, and user experience.

3. Purpose of Data Processing

Personal data collected by QI Market is used for the following purposes:

• responding to contact requests or executive diagnostic inquiries
• maintaining institutional and professional communication
• scheduling meetings or exploratory conversations
• sending institutional or strategic content, when authorized
• improving website navigation and performance
• complying with legal or regulatory obligations

QI Market does not engage in indiscriminate commercial use of personal data and does not practice spam.

4. Legal Basis for Data Processing

Personal data is processed based on the following legal grounds under the LGPD:

• Consent of the data subject, when applicable
• Execution of preliminary procedures related to a contract
• Legitimate interest, provided that fundamental rights and freedoms are respected
• Compliance with legal or regulatory obligations

5. Data Sharing

QI Market does not sell personal data.

Personal data may be shared only:

• with essential technology and service providers (e.g., hosting services, form tools, traffic analytics), always under contractual arrangements that ensure adequate data protection
• when required by law, regulation, or competent authority

Whenever possible, data sharing is conducted in a limited, secure, and proportionate manner.

6. Cookies and Tracking Technologies

We use cookies to improve user experience and analyze website usage.

6.1. Types of Cookies

• Essential cookies: required for basic website functionality
• Analytical cookies: used to understand how visitors interact with the website (e.g., Google Analytics)

Users may manage or disable cookies through browser settings or via the cookie consent banner displayed on the website.

7. Data Storage and Security

We adopt appropriate technical and organizational measures to protect personal data against:

• unauthorized access
• loss, destruction, or improper alteration
• data breaches or security incidents

Personal data is retained only for the period necessary to fulfill the purposes for which it was collected, in compliance with legal and regulatory requirements.

8. Data Subject Rights

Under the LGPD, data subjects have the right to request, at any time:

• confirmation of the existence of data processing
• access to personal data
• correction of incomplete, inaccurate, or outdated data
• anonymization, blocking, or deletion of unnecessary or excessive data
• data portability
• withdrawal of consent
• information regarding data sharing

Requests may be submitted via email:
📧 compliance@qimarket.com.br

9. Third-Party Data and Corporate Information

QI Market primarily operates in a B2B context. If a user provides personal data belonging to third parties (e.g., corporate or professional contacts), the user declares that they are authorized to do so and holds QI Market harmless from any liability arising from unauthorized data disclosure.

10. Updates to This Privacy Policy

This Privacy Policy may be updated periodically to reflect legal, technical, or operational changes.

We recommend reviewing this page regularly to stay informed about how we protect personal data.

11. Contact

If you have any questions, requests, or concerns regarding privacy or personal data protection, please contact us:

📧 compliance@qimarket.com.br