About QI Market

QI Market is a boutique consulting firm specializing in strategic clarity, integrated management, and business intelligence.

The firm is led by Bruno Fraga, strategic consultant and creator of the proprietary methodologies HOJE and IMERSA, developed through more than a decade of hands-on experience across multiple industries.

Our Philosophy

Listen before speaking.
Diagnose before proposing.
Structure before executing.

We believe true transformation starts with a deep understanding of the company’s reality.

What
We Are Not

• We are not a stage consultancy
• We don’t sell hours
• We don’t apply generic solutions
• We don’t work with ready-made formulas

We work with clarity, method, and real results.

Bruno Fraga

Founder & Strategic Consultant

Bruno Fraga is a strategic consultant specialized in executive decision-making, integrated management, and decision-oriented Business Intelligence.

He works directly with founders, CEOs, CFOs, executive directors, and boards, supporting organizations facing accelerated growth, increasing complexity, misaligned data, and high-impact strategic decisions.

Over more than a decade of professional experience, Bruno has led consulting engagements generating over R$85 million in direct financial impact, always focused on clarity, governance, and sustainable decision-making.

He is the creator of the proprietary methodologies HOJE and IMERSA, formally published and applied in projects involving strategic planning, financial structuring, executive governance, and decision-driven Business Intelligence.

All QI Market engagements are led directly by the founder, ensuring senior-level involvement, analytical rigor, and strategic depth.

Areas of Expertise

Strategic Planning & Execution
Financial Management & Controllership
Executive Governance & Performance Indicators
Business Intelligence for Decision-Making
Organizational Transformation

Academic Background

MBA in Controllership, Financial Strategy, and Taxation — PUCRS
Master’s Degree in Innovation Management — ESPM & ITA
Bachelor’s Degree in Marketing Technology

Strategic Insights

Receive strategic insights on decision-making, finance, and executive management.

Listening transforms.

Diagnosis provides direction.

Structure changes everything.